YouTube is a free online video storage website that allows you to view video content free. More and more business owners are slowly discovering how YouTube marketing is critical for their financial advisor practice.
YouTube was founded in 2005 by Chad Hurley, Jawed Karim, and Steve Chen, who were ex PayPal employees. While at PayPal, they saw the power in simplifying a procedure and offering everyone a solution.
Because YouTube has grown to be the 2nd largest search engine, you should be utilizing this in your marketing strategy. In the first three months, YouTube went from having no visitors to over 4 million.
Today the number of visitors continues to grow. Did you know that the typical YouTube watcher invests between 20 and 35 minutes a day on the site?
Google purchased YouTube for $1.65 billion in 2006. You have the power of the world’s most significant search engine partnering with the most excellent online video website. Video gives the business financial advisor practice owner significant YouTube marketing leverage over competitors.
Here are ten facts you should know about YouTube in 2020.
- YouTube has 2 billion users worldwide.
- 79% of Web users have their own YouTube account.
- Almost eight out of 10 online marketers consider YouTube to be the most reliable video marketing platform.
- 94% of American users between the age of 18-44 accessed YouTube every month.
- Daily individuals view one billion hours of video on YouTube.
- 62% of companies use YouTube as a channel to publish video content
- More than 70% of people enjoy YouTube videos from mobile phones.
- 90% of people say they find new brands or items on YouTube.
- Over 400 hours of video are uploaded to YouTube every minute.
- 90% of US digital video audiences use YouTube, the most popular channel for digital video consumption.
In the bad old days, however, there was no chance of sharing video material. The videos took ages to load. You were required unique programs to run the videos.
When YouTube was born, it changed video streaming for the better. You can finally embed videos in other websites or view the specific video in your picked web browser. Gone are the days of sluggish filling video and jerky footage.
How Does This Apply to Online Marketing?
Video ads marketing strategies are quickly growing and seems to be growing and bigger. It is time you create your own YouTube marketing strategy to promote your service or items. Consider how you can best utilize video in your favor.
You can utilize YouTube advertising to spread your message and drive traffic back to your site. Have you thought about all the sales you could be getting with your YouTube videos?
What about all the customers that might come your way from your YouTube channel. More subscribers can imply more revenue for your financial advisor practice.
Video marketing is not expensive, and YouTube hosting is FREE. However, this is not the case with some other websites, and they could burn a pretty hole in your wallet.
Are you beginning to see why getting YouTube marketing will be beneficial to your business?
Generally, it is simpler to rank a video than a website or blog site. The more people that look at your video on YouTube, the more visitors you will go back to your site. As more people view your video, you will also rank higher.
You might need some video creation software to create your content, but the most effective videos is from your phone. Yes, you can utilize your smart device or even one of the small Flip type cams.
If your video ends up being popular, you can earn money
VSL (video sales letters strategy)
Whenever I see a long sales page, I tend to scroll quite quickly to the end. There is just too much to read, and most of it is not interesting enough. It would be much better to utilize video YouTube marketing and convert the text sales page into a video sales page.
Video is more engaging. No one likes to read when video is an option. However, if you have a voice in the background or even a presentation of the product you are promoting, you can offer an excellent visual experience.
People are naturally visual people, having grown up with the movie theater and tv.
Video reviews
Have you ever got feedback in written type for any of your services? If so, then go and dig these out since you can turn them into video testimonials. The video could be included on your video sales page.
Video short articles
Do you release articles, blog posts or any written material? Once again, this is a fantastic opportunity for YouTube marketing video. Turn them into videos and get them loaded up onto YouTube.
Sales Presentations
Ever given a presentation? Well, now is the time to take the camera out and film your next one. You can pack the video footage onto YouTube naturally as part of your YouTube advertising strategy, but why not package it up into a product likewise. You can offer this on your site.
Next Steps
Create your YouTube channel and start creating videos.
